Is This PR? presentation 3
Posted on: October 14, 2008
ESPN Battle of the Bands
I chose the ESPN Battle of the Bands campaign for my third PR example because I think it is unique on a couple of levels. FIrst, not many companies, especially companies like Paramount or Lucasfilm, will start a PR campaign with college marching bands. So I thought it was good that they chose a creative route, and in the process probably reached a bigger audience. Second, it is really interesting how this PR campaign became the perfect opportunity for the bands to do some public relations for themselves. With the help of Facebook, TIger Band got to spread awareness about some of the things they do.
Tags: PR examples
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