Karen’s PR blog

Posts Tagged ‘publics

Ch. 4 The Public in Public Relations

Posted by: ksolomo on: September 10, 2008

Organizations must build good relationships with the publics that control needed resources so that the organization can have access to those resources and achieve their goals.  The resource dependency theory helps explain the two-way symmetrical model:  the publics have resources that the organization needs, and the organization has resources that the publics need.  By establishing [...]

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