Karen’s PR blog

Posts Tagged ‘marketing

Ch. 13 PR and Marketing

Posted by: ksolomo on: August 29, 2008

The Decline of Mass Marketing Gone are the days when a company could place their product ad on TV and reach a gazillion people.  Today, with the large number of networks and cable channels, the audience is fragmented, and so it is harder to reach such a large number of people.  TV channels are targeted [...]

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