Posted by: ksolomo on: August 29, 2008
The Decline of Mass Marketing Gone are the days when a company could place their product ad on TV and reach a gazillion people. Today, with the large number of networks and cable channels, the audience is fragmented, and so it is harder to reach such a large number of people. TV channels are targeted [...]
Posted by: ksolomo on: August 29, 2008
This past summer, I interned in the marketing department of the hospital in Aiken. There were two women who headed up the department: one worked mostly in marketing, and the other mostly in public relations. But, as evidenced by them both being in the same department, there was a lot of overlap between their jobs. [...]
Posted by: ksolomo on: August 26, 2008
Public Relations: Everywhere You Look Some people think that PR is something that is designed to deceive people–that when an organization does not want you to know the bad stuff, they employ the PR pros to keep it hidden or tweak it to make it more positive. Most of the time, people just do not [...]
Posted by: ksolomo on: August 23, 2008
Babble Soft blogger When I read this, I was reminded that through recent technologies (especially blogging), we are all essentially journalists. We each have the ability to report our own thoughts and even change public opinion, as Jennifer Laycock did. I am also impressed at how Aruni Gunesegaram handled the situation. Instead of issuing an [...]
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